With great leaps and bounds in technology since the digital revolution, the world has become a much smaller place, but the possibilities grow by the minute. Starting out with computers that could manage only a few calculations technology has come a long way forward. Trending now is an interesting branch of technology that makes the users life more simple than it has ever been, welcome to the world of “Wearables”. This new technology can perform tasks ranging from monitoring body functions such as heart rate and calories burnt for health benefits to checking messages, taking calls and listening to your favorite tunes. Wearable technology potential has got the attention of the mobile app developers community as well.
With the world’s second largest smartphone user base in the world, over the past year, the wearable market has witnessed a quick movement in the Indian market as well. According to a Digital Consumer Tech Survey 2014, 80% of Indians were most interested in buying fitness monitors for tracking physical activity and managing their personal health followed by smart watches (76%) and Internet-enabled eyeglasses (74%).
Partnering with wearable technology devices or brands that track consumer behavior presents a huge opportunity for a wide range of brands in healthcare, food and fitness to get a better insight into their target audience. Smart wearables have the prospective feature to elevate brand engagement to new heights.Popular wearables in today’s market include,
- Samsung Gear 2 which is an evolved smartwatch with a 1.63 inch SUPER AM OLED display and 1GHz processing power. It offers users options such as answering calls, notifications for emails and messages and much more.
- FitBit flex is another popular wearable device that turns exercising into a games that easily works around your daily routines. It is aimed to get users fit, even without setting a single visit to the gym. With a lot of color options, Fit Bit is also very popular among the youth.
- LawBone Up is one of the most popular fitness bands available in the market that helps the user track their sleep cycles and eat better. JawBone Up also offers a mobile app to sync with the device. This helps user gain insights, celebrate milestones and also sets challenges.
- GoQii is a multi-functional fitness tracker that helps users shift towards a healthier lifestyle. Equipped with a touch OLED display and a 360 degree motion sensor, this device can track user’s activities and sleep quality as well. GoQii is a goal oriented fitness band that guides and pushes the user to work out.
There are only a handful wearable app development companies in India. Among the top is BMS Innolabs Software Pvt Ltd headquartered in Bangalore. With teams of well experienced designers and developers, BMS Innolabs has created some of the most engaging mobile apps, web apps and augmented reality apps that are available in the market today.
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