Industries using AR/VR technology:

From healthcare to real estate to military, companies are developing AR/VR applications across industries. Although some people see this technology reserved for the hardcore gamer, investors have noticed the huge potential for AR/VR across a variety of industries. Developers are now applying AR/VR to everything from advertising and marketing to medicine and healthcare. It is also found useful in space exploration and military training as well.
VR is an emerging solution to the challenges facing traditional retailers and e-commerce companies. Retailers can use AR/VR technology that allows customers access their inventory in more immersive ways. Across multiple branches of the military, AR/VR is being used to create simulation environments to train recruits and optimize operations. With VR, officials can digitally capture landscapes in real time and share those environments with remote personnel for better deployment plans and crisis management strategy.
This technology also allows event organizers to welcome more visitors into in-person events. In a similar way, it can also be used to enable virtual conference attendance. In the marketing and advertising sector, brands can create campaigns to engage customers with their product lines and interact with them in unique ways.
With the increase in consumer adoption of headsets, AR/VR will evolve to become a standard channel for marketing and advertising. As with the military, law enforcement personnel are using virtual training environments that helps trainees practice making judgment calls and critical decisions under stress. This leads to better understanding, management and minimizing stress in real life scenarios.
Virtual Reality driven HR is another aspect that may benefit candidates just as much as the companies that hire them. It provides a new avenue for companies to interact with potential hires and assess their skills in an immersive environment. For those in the manufacturing industry, AR/VR offers a number of benefits. For example, holographic images and instructions can be superimposed atop an individual’s real-world perspective, which can be valuable for educating workers to use large machinery or specialized devices.
With the rise of automation, AR tools will prove useful in preparing graduates for technically skilled work in areas such as welding, plumbing, and electricity systems. The applications of AR/VR in healthcare are practically endless. Right from VR-powered tele-medicine to treatment for behavioral and mental health issues through virtual reality immersion therapy, there are a lot of scope for incorporating this technology by healthcare providers. The media sector is among the most eager to embrace this tech by creating immersive journalism through augmented and virtual reality.
VR in entertainment eliminates the boundary between a story and its audience, allowing filmmakers to blur the lines between gaming and narrative entertainment. VR and AR are game-changing in both the development and sale of real estate. Architects are using AR tools to overlay building plans, marketing materials, and other 2D collateral into 3D models. VR enables real estate professionals to showcase properties to potential buyers in a more interactive and engaging way.
With AR/VR innovations picking up pace, enterprises are finding new and unique ways to use this technology to reap maximum virtual reality benefits in business.

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