Top Virtual Reality (VR) games:

Technology has grown leaps and bounds during the last couple of decades. Developers are pushing the boundaries to create tech solutions that are innovative and unique. One such technology that has gained popularity in recent times is Virtual Reality. It is an artificial environment created with software and presented to the user in a way that the user suspends belief and accepts it as a real environment. It includes three-dimensional images that appear to be life-sized from the user’s perspective. It also has the ability to track a user’s motions and eye movements, and correspondingly adjust images on the user’s display to reflect the change in perspective.

The virtual reality world must be large and detailed enough for users to explore and get immersed into. With PlayStation VR, HTC Vive, and Oculus Rift out alongside less expensive headsets like the Samsung Gear VR, Google’s Daydream View and Cardboard, users have a huge selection of Virtual Reality games to choose from.

Here are some of the most popular VR games among users.

Fallout 4 VR: With detailed environments and engaging gunplay, Fallout 4 VR was one of the biggest VR titles in 2017. There are several weapons that players can choose to blow away the inhabitants of the virtual world. This first person shooter game is currently exclusive to the HTC Vive headset but can be played on Oculus Rift with a bit of adjustment.

Arizona Sunshine: This first-person shooter immerses the player in a post-apocalyptic desert town. There is an arsenal of guns and other weapons that players can use to kill blood thirsty zombies. This game is available on PSVR, Oculus Rift and HTC Vive headsets.

Resident Evil 7: Based on the popular survival horror series Resident Evil 7 offers a completely different way for players to see everything in the realm of VR. With creatures lurking around every corner to attack players in the virtual world, this game manages to provide an incredibly intense experience for users. Resident Evil 7 is currently available on PSVR, Oculus Rift and HTC Vive headsets.

Lucky’s Tale: This VR game is available on Oculus Rift and translates the classic 3D platform into virtual reality. It makes use of the player’s ability to manipulate perspectives hiding secrets behind trees and under obstacles. The levels in this game are short to maintain the comfort level of the player in virtual reality.

Keep Talking and Nobody Explodes: It is a multiplayer game where the user wearing the VR headset acts as a bomb disposal agent. Each level has an explosive device with a series of batteries, widgets and nodes to work with. The person wearing the headset has to describe the bomb and work as a team to disarm it. This game offers the player an adrenaline rush that is not seen in many others. It is available on Oculus Rift, HTC Vive and PSVR headsets.

Stay tuned for information on other upcoming and popular VR games.


Percentage of paid gaming apps on play store.

If you consider the sheer number of products on Play Store it would be impossible to get an exact percentage of paid apps. Initially, developers, both novice and amateur alike, wanted to milk this cow dry and the games, that were published then, were mostly paid, so there was a rather large chunk of paid mobile games in the marketplace. Later on the developers realized that not everybody would go for a paid game/app and they started looking for alternatives to monetize their product. Furthermore, piracy also affected paid apps, converting them to easily downloadable APK files off the net.

The Play Store has come a long way from being just a marketplace for apps/games. Most app submissions don’t go through the kind of moderation or censorship that the ios App Store goes through and the result is of course a huge pile up of apps/games, where some of the great apps from good companies go unnoticed.

In-App Advertising was the next best option for developers. Ads were placed inside the apps in a rather unobtrusive fashion. While most apps’ utility weren’t affected with a slight ad space either at the bottom or top, they were still considered irrelevant and annoying. Some apps also went on to have a full screen ad along with a countdown to a skip button. In the end even when the app experience was spoilt to a meagre degree, users were happy as long as it was completely free. Yet again the developers faced issues as the ads generated a lean revenue.

As a result Freemiums were introduced. These are apps/games which are free to play, but when users try to access all features, they are asked to pay a small amount. People who were hooked to the apps/games were happy to oblige. Ads were also a major source of revenue for these ‘free games’. While Freemiums are the obvious choice to go with, developers can also opt to monetizing an app through in-app purchases.

Right now it’s safe to assume that the paid apps on Play store is as less as 20% and these are either games from AAA developers like Gameloft or from gargantuan companies like Ubisoft or EA or even apps that  boast of immense features. Even so, these paid apps either quickly take the freemium route within months of its release or go on sale for as less $0.99. Nonetheless feel free to charge a premium if your app meets the quality.

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Top 5 food delivery apps in India:

Here are some of the best food delivery mobile apps available for Indian users.


Food panda is one of the most popular food delivery mobile apps that gives users the option to have easy access to the menus of the finest restaurants in your fingertips for both lunch and dinner options. Delivering in Bangalore, Delhi, Chennai, Mumbai and over 100 other cities in the country, FoodPanda has the widest service area.


just eat

Just eat food delivery mobile app helps users find the best eateries nearby, and order their favourite food from the choicest of restaurants, wherever they are. All you need to do is tap the app! Users can order food from over 3,000 restaurants, and choose from over 52 cuisines and 3 lakh dishes. Just search from wherever you are, anytime you’re ready to eat. The JUST EAT app saves your address, which saves you time, and gives you coupons, which saves you money.


3. Zomato:


Zomato, which is one of the most popular food delivery mobile apps is currently available in multiple cities across India. Users can search for their favourite dishes by name or location, then build and place their order with a few taps. Payment for the order can be made online with the app’s user friendly interface.


4. Swiggy:


Swiggy is another great mobile app for ordering food from your favorite restaurants from around your city. With Swiggy, you can browse through the latest menus from restaurants and discover a plethora of restaurants serving a variety of cuisines around your neighborhood that you could order from. Another great feature that Swiggy offers is the live tracking feature, which customers can use to constantly check the status of the order on their smartphone and track it till it arrives at their doorstep. 


5. Tiny Owl:


The fastest and smartest way to order soul-satisfying food across Delhi NCR, Mumbai, Bangalore, Hyderabad, Chennai and Pune, is what the genius of TinyOwl is about. this app with its diverse and elaborate choices in menu, brings you the experience of a great meal, regardless of what your preference is. Simply place an order on TinyOwl and find yourself nearer to a delicious meal delivered through a seamless and efficient ordering experience.


For bringing your mobile app ideas to life, get in touch.


Top android apps for productivity:

Having an Android device with the right set of apps, you can be twice much productive. Everything from sharing files to creating documents and tracking your health to tracking your expenses, productivity apps make life easier for users.

PushBullet: Push bullet is an innovative app with great features, which can be used to copy something from your PC Clipboard to your mobile. With you PC and mobile perfectly synced, continue browsing on your device from where you left off on your PC. Push Bullet makes it much simpler to transfer links, files and text from your PC to mobile device.

Dropbox: In the top of this list is one of the best productivity apps for your android device. It is a file sharing and cloud storage app. There are many options including backing up the pictures from your smartphone as well. If you are collaborating with someone who’s miles apart, Dropbox makes it easy for you to exchange necessary files, on the go too. You can also increase the cloud space capacity with their referral campaign. Alternative: Google Drive.

TrueCaller  Trucaller lets you search beyond your phonebook, identify unknown incoming calls, block calls you don’t want to receive, and make relevant contact suggestions based on time and place – so you never have to leave the service to find the right contact. It is the definitive app for your device.

Google Docs/Sheets/Slides: Create, edit, and collaborate with others on documents from your Android phone or tablet with the free Google Docs app. With Google Docs you can:

– Create new documents or edit any that were created on the web or on another device.

– Share documents and work together with others in the same document at the same time.

– Open, edit, and save Microsoft Word documents and much more

Wordweb: Often, vocabulary takes a back seat when you are working on content for a project. Having a dictionary proves to be helpful while coming up with good content. Wordweb is helpful to both professionals to create quality content for various projects and students to excel in academics. With the new mobile version of the dictionary app, it has since become a very handy tool. Alternative: Merriams Webster Dictionary.

Walnut: Walnut analyses your SMS inbox to surface important information like expenses, bills and tickets. Have you recently lost track of your expenses? Have you tried bookkeeping and failed miserably? Walnut does everything for you without compromising on security. Walnut tracks all your expenses from your SMS inbox, consolidate everything and shows you in a well-designed chart. You can track all your expenses in one go, compare it with your monthly expenses and even split expenses with your friends.

Moon Reader: With the increase in popularity of E-Readers, students have been resorting to soft copies of textbooks and other learning materials. While everything you need would be at your fingertips online and the option to save a copy and view it offline has made a large difference. PDF’s are still the widely known format for books and epub formats comes a close second. With Moon Reader you can have as many books stored right in your phone for offline reading as well.

TrueCaller  Truecaller lets you search beyond your phonebook, identify unknown incoming calls, block calls you don’t want to receive, and make relevant contact suggestions based on time and place – so you never have to leave the service to find the right contact. It is the definitive app for your device.

ES File Explorer: Manage and organize your files easily with this brilliant File Manager. ES file manager also features a ‘Hide’ option with which you can hide the file from your File System for security purposes. Users can even access files over the WiFi if it is synced with your PC or Network HDD.

Evernote: Evernote is probably the most preferred and essential tool for both professionals and students alike. It is one of the best note taking apps that is available on the android market. Having options for creating customized notebooks and syncing it with your web app and mobile app, you will be able to access your notes anywhere, anytime. The USP for Evernote is that it is absolutely free. Alternative: Google Keep

Google Fit: Google fit, Google’s own fitness app comes preloaded on factory android phones. Google fit is recommend as it is light, to the point and does its job well. Vital statistics that includes how much you walked, how much you ran are displayed. It also allows you to set your goals based on your schedule and work out accordingly. Grab this app if you want to get in shape. It won’t run for you but it is reason enough to get your health back on track.

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Your biography was just SOLD

Welcome to the world of facebook

– a library that made you pin down your life story & authored it underground.

“THEFACEBOOK” started in 2004 positioned itself only for consumption at Harvard University. With use cases like find classmates, mutual friends & the never-dying idea to peek into a friend’s friend list barreled it.2004

Profile – This is You

Your effort to fill in your interests, likes & dislikes has led to massive information tanking. You were also made to dive deeper to deliver most important information about yourself. Your information matters – A LOT.


Brand Position : Social Utility

With increasing number of users the facebook now positioned itself as a social utility, thereby attracting massive users all across the globe. With a simplistic registration mechanism appreciated by millions, facebook opened it doors 360 degree.2008


The constant demand  for a space to voice opinion just found a new address. Yes! Its wall constantly demanding to know “ What’s on your mind “, Flooded content in all mediums – Text, Photographs, Videos. The social utility mode accelerated itself to be the next big information hub.


Facebook fan page:

The increasing number of users also raised a new challenge. A challenge to keep users engaged. The strategy to allow users to create groups & pages, increased the engagement quotient of facebook drastically. It lightened the online space as the most advanced & effective engagement platform.



With the increase information flow on the users wall –  monitoring & controlling information to enhance users experience, was the next big task. The newsfeed algorithm was constantly updated to result in high user engagement rate, Info to build interest etc.


Customization Matters:

New players in the social pool with maximized customization resulted in facebook adapting new methodologies to enhance user-experience with more media to upload and added features to profile.


War for traction – 2012

With increased no. of social platforms, holding back users was the biggest challenge. Integrating apps delivering better engagement through games, Quizes etc, Increased both engagement & interaction on facebook. In this medium, the app consumed most important information of your profiles leveraging & supporting the idea of Big data & analytics.

2012 - app centre

Facebook Ads:

The world’s largest & most organized society is supported by a massive tank of information. The commerce element in this social space was evident, giving way to ads on facebook sharing  insights into your interest, location & all personal info  for an advertiser, thereby establishing itself as the most advanced & effective adspace.

Whats app – The application being more portable & highly-mobile friendly resulted in decreased engagement on facebook. worrying the facebook leaders.

Upcoming Strategy:

The falling graph of engagement on facebook & traffic shift to ecommerce sites has now become the blueprint for facebook’s strategy to regain its space in social spectrum. Facebook reportedly said to better its platform for shopping sites by integrating “ Buy buttons “ or allow shopping through facebook.

Conclusion: With massive personal info tracked & online market taking a leap, we have entered into highly-targeted marketing spheres. Welcome again to the market place built by you.

“ONLINE” keeps you just on line.

Since the induction of the term “ Online Marketing “, the online space has been propelled to be known as the new destination for marketing and mostly tagged as “ Most Effective & Affordable Market Place “. This has led to the battle for space, which seems to turn red as times goes.

The multi-door approach for buying online space & handing the key to individuals has been a boon to plan, propagate & get a perspective of the market for everyone. The pitch by marketing co’s of online market space being the future has no doubt increased the use of online space rapidly. But very strong groups / individuals have been successful in understanding & thrusting valid data to the online space & not bulk mail them. So as the trend of using online space greys down, the most thoughtful marketing heads / co’s have stepped up the process to redefine the use of online space. With analytics coming from unlimited sources, it is essential to tighten the flow of information to this space & frame timelines & Target Group appropriately.

Ola Källenius – Youngest Board Member, Mercedes gives us a relevant text on Mercedes using the digital space, he adds “It has been a boon pool of information. Information on buyer’s data, relevant searches, Car Volume etc.” Also states “Though the digital space has been carrying the brands message across effectively, we can’t stop there & adds “One thing I want to stress, because everyone tends to talk just about the digital side, is that in the world of modern luxury it’s not all digital. It’s human touch. That’s equally important as digital—more important, in a way. Think about other luxury brands, like Hermès and Louis Vuitton. Look what they’re doing: they’re building flagship stores that are beautiful, where you actually like to just browse around before you buy. Those are emotional places. So let’s not believe that, even for younger people, this side does not count. It does. At the same time, people want seamless integration between the physical side and the digital side “.

Initiatives in the automobile segments, like Volva “We Care “, “Mercedes me” campaigns are adding great value to the brands. The interaction campaign mode has been the most effective methods to influence, showcase & increase sales. And as said earlier “A seamless integration of these two spaces, will eventually guarantee a strong branding methodology.

Hopefully, we will see large group of companies making this mixture appropriately and deliver the future we all have been waiting for.

Closed Proximity Marketing – iBeacon, Wifi, Bluetooth

The ever extending boundaries of mobile network & its applications, has captured great volume of people in constant engagement. This has marked the transformation of ad-space into interesting position & we call it the “ Indoor Position “.

Marking its arrival with Bluetooth / Wi-Fi Technologies & its success in adding to data analytics system has been commendable. A lot of things can happen over the phone – right from choosing your life partner to selecting a name for your new born baby.

Market observation clearly states the traction of engagement online & its effects on available resources. Data analytics has also clearly stated the path to be taken. Indoor positioning is the latest mantra to tackle the huge population of mobile users. Closed Proximity Marketing currently runs on 3 different platforms namely Bluetooth, Wi-Fi & the latest addition to this section is Apple’s iBeacon.

Ibeacon was built in 2007 with sole purpose of defining & expanding the indoor space. With futuristic ideas embedded into the worlds most loved phone. The possibilities with ibeacon are endless. The retail sector should build on this infrastructure to develop interesting methods to cross-sell. With a infrastructure offering limitless possibilities in the engagement with users shall expand to greater horizons elevating the shopping experience among consumers. Since these applications quickly resolve the missing link with the retailers, it has been a retailer’s boon. Indoor Positioning with these techniques shall find great use cases across all sectors. They would be the most effective ways to carry out survey, recommendations & review; also deliver quality feeds into online social spectrum.

Next time, you walk into a apple store or a high-end clothing line. Don’t be surprised, if you receive “The dress you just purchased is beautiful, we suggest you check our new collection of bags up stairs “.

Or Enter Starbucks & you get a popup of menu to order from & so on….

Considering the infrastructure luxury stores behold, deployment will never be an issue.

Analytics & reporting from these campaigns support the campaigner’s logic largely. With quality insights, we hope to build a world that integrates thoughts & actions effortlessly.

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